Lead generation doesn't have to be the dullest part of business operations. Imagine a scenario where your marketing videos continuously attract leads, even while you're enjoying some downtime. This concept is at the heart of our guide, which explores the power of video marketing through various strategies, including a "video sprint " method for passive lead generation. We highlight a successful case with Borde, an AI company in food technology, where authentic client interviews, clear narration, and captivating manufacturing footage combine to create a compelling video that works round the clock in generating leads.