628 members found.
Andy Marken
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Texas-Style
Marketing
When
you say Texas, you have to think of beef.
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Source – RalphSmyth
Cooking Series - Ralph Smyth Entertainment recently produced a 6-part
social media campaign on how to cook and enjoy your beef for the Texas Beef
Council that features local celebrity Jess Pryles. Traffic and pass-along
viewership has been outstanding.
Recently,
Andrew Lee, of Ralph Smyth Entertainment in Austin, TX, squeezed in a special
project for the Texas Beef Council - https://tinyurl.com/ycrtojd3 .
Featuring local personality Jess Pryles and her Hardcore Carnivore brand shirts,
a six-part series of branded cooking videos was produced for the Council’s
social media channels.
In the first 24-hours after posting the second segment in the series, the
Council told Lee the segment had already racked up over 500,000 views, 2.3k
reactions, 696 shares and 297 comments.
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Source – RalphSmyth
Slim Budget – While Texas beef may be filling, the budget for the
Texas Beef Council was definitely on a diet; so to protect their content, all
of the data was stored on an OWC Mercury Elite Pro.
Now that’s
the kind of response management wants to see for every video they put online!
Because the project had to be done quickly, smoothly, professionally and
accurately; the Smyth team used Adobe Premier for the post work, keeping all of
their RAW and production content on Lee’s personal OWC Mercury Elite Pro.
“Storage is perhaps the one thing we’re most particular about,” Lee said.
“We’ve stuck with one provider since we did “Intramural,” which was picked up
by MGM and renamed “Balls Out” and released under the Orion Pictures
label. The firm has also produced a documentary “Dealt,” which has won
multiple festival awards and is scheduled for a Fall release. “Dealt” has
been four years in production.
“Content like that you don’t want to – really can’t afford to - lose,” he emphasized.
July 11, 2017