Forum Posts

• Maura Nicolaita

  • 162 posts
  Posted in the topic Visit farmerswife at Booth #W1566 at NAB 2025 – Streamline Your Filmmaking Workflow in the forum General Forum

  April 4, 2025 8:53 AM PDT

  

  Filmmakers, content creators, and production professionals looking to optimize their workflow can explore the latest in project management solutions by visiting farmerswife at Booth #W1566 at NAB Show 2025. For 25 years, farmerswife has been a trusted tool for media professionals, from independents to seasoned industry veterans, helping them stay organized, manage resources effectively, and keep productions on track.

  If you work in production, post-production, a rental house, broadcast, an audiovisual agency, or an educational institution with media facilities, then farmerswife is your ideal software solution. farmerswife is suitable for any company size. And, if you are a particularly small company, you’ll find the clouded service especially convenient.

  Managing complex productions—from indie films to large-scale studio projects—requires efficiency and precision. farmerswife equips filmmakers with powerful tools to meet deadlines, control budgets, and allocate resources seamlessly. Paired with Cirkus, a robust collaboration platform, teams can assign tasks, manage approvals, and communicate in real time, whether on set, in post-production, or working remotely.

  For filmmakers, the goal isn’t just about project management—it’s about freeing up time to focus on creativity, storytelling, and technical excellence rather than being weighed down by administrative hurdles.

  At NAB 2025, visitors to Booth W1566 will have the opportunity to see farmerswife and Cirkus in action and connect with industry experts who can provide tailored solutions for their unique production needs. Unlike one-size-fits-all software, farmerswife is designed with deep industry expertise to cater specifically to the demands of filmmakers and production professionals.

  Filmmakers, educators, and industry professionals attending NAB 2025 won’t want to miss the chance to explore how farmerswife and Cirkus can streamline their production processes, allowing them to focus on what truly matters—bringing their creative visions to life.

  Visit Booth # W1566 at NAB Show 2025 to learn more, or schedule a meeting in advance at farmerswife.com/contact-us.

   

• Maura Nicolaita

  • 162 posts
  Posted in the topic ARwall Extends Deadline for Creative Concepts Competition at BEA @ NAB in the forum General Forum

  April 4, 2025 8:49 AM PDT

  

  ARwall has announced an extended deadline for its Creative Concepts Competition as part of the BEA @ NAB event.

  StudentFilmmakers.com readers, members, and industry creatives are invited to submit their most compelling virtual set concepts for a chance to see them realized using ARwall’s cutting-edge virtual production technology.

  This opportunity is ideal for filmmakers, directors, visual effects artists, game developers, content creators, and streamers, as well as students, teachers, educators, and professors who want to explore the possibilities of virtual production technology.

  How It Works

  Participants are encouraged to submit a 50 – 150-word description of a unique and compelling virtual set concept. Whether it’s a futuristic metropolis, a mystical landscape, or a cutting-edge sci-fi facility, the sky is the limit—except for content featuring pornography or extreme violence, which is prohibited.

  ARwall’s creative team will select five finalists, whose concepts will be brought to life using ARwall’s Infinite Studio AI extension to the ARFX App. This is a great opportunity for students and industry professionals alike to see their ideas realized using professional virtual production tools.

  Key Details

  • New Extended Deadline: Friday, April 4th, 2025
  • Submission Email: allison (at) arwall (dot) co
  • Email Subject Line: ARwall Creative Concepts

  What You Get

  • All finalists receive a discount on the ARFX Essentials Scenepack and a mention at NAB press events.
  • One winner will also receive a $50 gift card.

  This competition coincides with the upcoming iOS release of the ARFX App, just in time for NAB.

  For those working in filmmaking, visual effects, gaming, education, and digital content creation, this is an opportunity to gain industry exposure, enhance portfolios, and engage with the latest in virtual production technology. ARwall looks forward to seeing the next generation of creative visionaries bring their ideas to life.

  For more information, visit [ARwall’s website] or contact allison (at) arwall (dot) co.

  ---

  About ARwall

  ARwall is an award-winning XR/AI technology and services company, leaders in XR virtual production (VP), software development and XR/VP content development, including film, TV, advertising and immersive XR experiences. Its diverse multi-disciplinary team comes from TV, VFX, design, mobile, games, and brands, experience which they applied in creating innovative, patented proprietary software and systems optimized for a wide range of industry sectors. Glowcraft Films, the company’s creative production division, incorporates ARwall’s technology into a full range of filmmaking resources for genre and historical period projects in the $3MM to $25MM budget range, offering co-production, co-development and packaging, creative direction, VP Line Producing, VAD virtual set design, a turnkey virtual production department and XR stage in Los Angeles, and post VFX.

  About ARFX Infinite Studio

  (Free Download – ARFX App)

  The ARFX Infinite Studio is an all-in-one virtual production solution designed to transform content creation with its unmatched flexibility, scalability and realism to build dynamic virtual video backdrops, as well GenAI video, music and audio. Powered by ARwall’s cutting-edge technology and utilizing Unreal Engine, it delivers real-time rendering and seamless integration with hardware like LED walls and Free-D camera tracking tools. Perfect for film, TV, live events, advertising, and education, it offers plug-and-play simplicity, multi-user collaboration, and cloud-based tools to streamline workflows. Whether for indie projects or blockbuster productions, the ARFX Infinite Studio empowers creators to achieve extraordinary results in visual storytelling.

  About BEA

  The Broadcast Education Association (BEA) is an international academic media organization, driving insights, excellence in media production, and career advancement for educators, students, and professionals. The association’s publications, annual convention, web-based programs, and regional district activities provide opportunities for juried production competition and presentation of current scholarly research related to aspects of the electronic media. These areas include media audiences, economics, law and policy, regulation, news, management, aesthetics, social effects, history, and criticism, among others. BEA is concerned with electronic media curricula, placing an emphasis on interactions among the purposes, developments, and practices of the industry and imparting this information to future professionals. BEA serves as a forum for exposition, analysis and debate of issues of social importance to develop members’ awareness and sensitivity to these issues and to their ramifications, which will ultimately help students develop as more thoughtful practitioners.

  About The NAB Show

  The NAB Show is an annual trade show, produced by the National Association of Broadcasters (NAB), that serves as a global marketplace for broadcast, media, entertainment, and technology professionals, offering education, networking, and product demonstrations. The show’s primary goal is to unite broadcast, media, entertainment, and technology professionals for education, new business connections, and purchasing U.S. products and technologies. The NAB Show takes place annually in Las Vegas at the Las Vegas Convention Center, every April. The 2025 NAB Show will take place from April 5-9, 2025, with the Exhibits floor open from April 6-9, 2025.

• Maura Nicolaita

  • 162 posts
  Posted in the topic Filmmakers: Join ARwall at NAB Show 2025 & Share on StudentFilmmakers.com in the forum General Forum

  April 4, 2025 8:44 AM PDT

  

  Want to Contribute Your Articles to StudentFilmmakers.com?

  Filmmakers, student journalists, and educators in media programs who qualify for press credentials at NAB Show 2025 are invited to contribute articles to StudentFilmmakers.com. If you’re attending the show and documenting your experiences—what you discover, learn, and explore—share your insights by submitting articles to our platform.

  This opportunity is open to all members of StudentFilmmakers.com, including those at the FREE membership level. If you’re writing about your NAB experience, your articles can be featured and read by a wider community of industry professionals and enthusiasts.

  To register and learn more about membership levels, visit: StudentFilmmakers.com Membership Levels.

  Press Credentials for NAB Show 2025
  Interested in attending NAB Show 2025 as a member of the press? Register for press credentials today! This provides access to exclusive events, panels, and an opportunity to cover the latest innovations in film, media, and broadcasting. Apply for press credentials here: Register for Press NAB Show 2025.

  ________________________________________________________

  Join ARwall at NAB Show 2025: Exclusive Press Lunch to Explore AI and XR Innovations in Virtual Production

  Las Vegas, NV – ARwall, an award-winning leader in XR and AI-driven virtual production technology, invites filmmakers, VFX artists, and content creators to an exclusive press lunch during NAB Show 2025. This event will spotlight the groundbreaking ARFX Infinite Studio, the AI-driven tool that won AI Product of the Year in 2024, and the newly launched ARFX App for iOS.

  Event Details:

  • What: Press Lunch with ARwall – Infinite Studio: ARFX’s AI Expands Virtual Production

  • When: Tuesday, April 8, 12 PM – 1 PM PDT

  • Where: Las Vegas Convention Center West Hall, Press Briefing Room, LVCC W208

  • Who: Open to registered press at NAB Show 2025

  • Why: Enjoy lunch while learning how ARwall is transforming virtual production with new AI and XR tools. Food and drink will be provided. Come and enjoy lunch while discovering how ARwall is turning your phone into a virtual production tracking device and remote control!

  • RSVP: Please RSVP by clicking the link here: RSVP for Press Lunch.
    

  Explore the Future of Virtual Production: ARFX Infinite Studio
  ARwall’s ARFX Infinite Studio is setting a new standard in virtual production. This innovative platform allows filmmakers to generate, customize, and seamlessly integrate virtual environments in real-time. The AI-driven “Studio Head” chat agent makes this process simpler, providing consistent results while reducing the time and cost typically associated with virtual production.

  Key Features Include:

  • In-App Marketplace: Discover and download production-ready scenes from ARwall and third-party creators.

  • Instant Asset Utilization: Access and implement scenes immediately after purchase, streamlining your workflow.

  • Cross-Platform Expansion: ARFX is available for Windows, with an iOS companion app in development.

  • Proprietary XR/AI Technology: Patented technology for high performance in virtual production.

  • Wide Compatibility: Works with all Free-D tracking devices, including RETracker Bliss, stYpe, StarTracker, Vive, and more.

  Why ARFX Infinite Studio is the Game-Changer
  Unlike other generic AI tools, ARFX Infinite Studio is specifically designed for filmmakers. It integrates seamlessly with multiple generative AI models (including 2D image generation, creative upscaling, depth map generation, and more), allowing users to create high-quality, consistent results with less effort. The AI “Studio Head” remembers key details from your previous prompts and adapts accordingly, ensuring efficiency and ease throughout production.

  About ARwall
  ARwall is a trailblazer in XR and AI technology for film and TV production. As the only independent virtual production company to develop award-winning XR/AI effects, ARwall continues to lead the industry with cutting-edge tools and software. In 2024, ARwall launched Glowcraft Films, expanding its footprint in independent filmmaking.

  ________________________________________________________

  Don’t Miss ARwall’s Happy Hour and Booths at NAB Show!

  📅 April 8 | 5:00 PM | West Hall, Booth B106
  Swing by ARwall’s booth for a relaxed, informal happy hour—come explore their patented XR/AI hybrid filmmaking in real time, congratulate the winners of the Infinite Studio competition, and enjoy great conversations with tech enthusiasts. You’ll have the chance to unwind, chat about the latest developments in virtual production, and network with the ARwall team.

  🎪 Visit ARwall at NAB SHOW – Booths

  • West Hall, Booth B106

  • Broadcast Education Association (BEA) Booth

  • Creator Lab, South Hall #SL9823G

  See you there!

• Maura Nicolaita

  • 162 posts
  Posted in the topic ARwall Unveils Infinite Studio: A Hybrid GenAI Tool for Rapid Cinematic Creation in the forum General Forum

  April 4, 2025 8:37 AM PDT

  

  Award-winning XR/AI filmmaking technology company ARwall increases its marketplace lead in Virtual Production with the release of Infinite Studio, an extension of the Product of the Year winning ARFX App which allows content creators to produce original dynamic virtual environments that seamlessly integrate into camera tracking tools and LED walls in real time, speeding up video creation workflow.  

  LOS ANGELES – Leading XR/AI virtual production (VP) company ARwall announced today the release of Infinite Studio, an extension of ARwall’s award-winning ARFX App. Infinite Studio employs a proprietary generative artificial intelligence (GenAI) method to create photorealistic video backgrounds via a chat agent which transforms creators’ text-tovideo prompts into 2D and 3D video environments. Infinite Studio is the latest addition to ARwall’s award-winning ARFX suite, and its impact was recognized early on as NAB’s 2024 AI/ML Product of the Year.

  ARwall Co-Founder and Chief Product Officer Jocelyn Hsu believes Infinite Studio is a game changer. “From Day 1 we’ve been committed to driving the evolution of the virtual production tools ecosystem,” Hsu noted. “Infinite Studio brings the exciting new field of GenAI to virtual production, making the whole process of VP easier to use without taking the human creative element away from filmmaking and storytelling. This advancement in mixed reality empowers creators who otherwise may not be able to tell their stories due to budget or lack of technical expertise.”

  Hsu praised her development team for their inventive approach to an ease-of-use directive. By building Infinite Studio into the ARFX App for Windows–ARwall’s most user-friendly software– chaining GenAI models, and employing a chat agent with simple user interface, the group ensured that anyone can create video backdrops auto-processed to shoot in VP without knowing code. Hsu called out ARwall CTO Leon Hui, Senior Software Engineer Danny Vargas and their stellar crew, developer Rene Turcios and software engineer Dinh Le, for their contributions.

  The genesis of ARFX Infinite Studio came from ARwall’s CEO Rene Amador, who in tracking the industry anticipated that the burgeoning VP industry would require more democratized tools and faster workflow speed. He challenged the product team to shorten the delay between concept and shooting.

  “When we invented and patented in-camera XR filmmaking, we had no idea the impact it would have,” elaborated CTO Leon Hui. “It turned out to be a revolution because traditional filmmaking was ripe for reinvigoration. Furthering that, AI-generated video will likely become an integral part of creating video entertainment within 10 years, combined with increased demand for human performance and storytelling in motion pictures. To remain commercially viable, tools will need to be closely comparable in efficiency to what’s technologically possible with GenAI video. And that’s what we’ve built.”

  For Hsu, the most exciting aspect of the product is its ease of use. “We’ve always worked to make our technology simple to use and accessible to more budgets. This is probably our most affordable, most capable software we’ve built to date, which is super easy for just about anyone to use. I’m really looking forward to seeing what stories and content our users will be creating with ARFX Infinite Studio!”

  About ARFX Infinite Studio

  The ARFX Infinite Studio is an all-in-one virtual production solution designed to transform content creation with its unmatched flexibility, scalability and realism to build dynamic virtual video backdrops, as well GenAI video, music and audio. Powered by ARwall’s cutting-edge technology and utilizing Unreal Engine, it delivers real-time rendering and seamless integration with hardware like LED walls and Free-D camera tracking tools. Perfect for film, TV, live events, advertising, and education, it offers plug-and-play simplicity, multi-user collaboration, and cloudbased tools to streamline workflows. Whether for indie projects or blockbuster productions, the ARFX Infinite Studio empowers creators to achieve extraordinary results in visual storytelling. ARFX App is a free download here: https://arwall.co/pages/arfx-app

  About ARwall

  ARwall is an award-winning XR/AI technology and services company, leaders in XR virtual production (VP), software development and XR/VP content development, including film, TV, advertising and immersive XR experiences. Its diverse multi-disciplinary team comes from TV, VFX, design, mobile, games, and brands, experience which they applied in creating innovative, patented proprietary software and systems optimized for a wide range of industry sectors. Glowcraft Films, the company’s creative production division, incorporates ARwall’s technology into a full range of filmmaking resources for genre and historical period projects in the $3MM to $25MM budget range, offering co-production, co-development and packaging, creative direction, VP Line Producing, VAD virtual set design, a turnkey virtual production department and XR stage in Los Angeles, and post VFX.

  LinkedIn | Instagram | Twitter | YouTube

• Maura Nicolaita

  • 162 posts
  Posted in the topic Visit ARwall at NAB 2025: Booth SL9823G – See the Future of Virtual Production! in the forum General Forum

  April 4, 2025 8:32 AM PDT

  

  ARwall will be at NAB Show 2025. Find their booth in South Lower Hall SL9823G in the Creator Lab.

  Last year, ARwall’s product ARFX Infinite Studio won AI Product of the Year, and this year they’re showing off all the work they’ve been up to since then. ARwall is a leader in virtual production (VP), offering award-winning XR/AI technology and expertise across TV, film, VFX, gaming, and more. With a team from diverse industries, ARwall has powered 100+ Virtual Productions for feature films, TV, games, ad campaigns, and immersive experiences. Their solutions cater to various budgets, from Hollywood films to independent projects. Through Glowcraft Films, ARwall provides end-to-end VP services, including creative direction, set design, project management, and postproduction support, helping filmmakers and creators push the boundaries of virtual production with cutting-edge technology and expertise.